The Eutelsat TV Awards, previously named HOT BIRD™ TV Awards, is an annual event promoting the finest broadcasting in thematic satellite landscape, distinguishing excellence and innovation in thematic satellite television. The event was created in 1998 by Eutelsat, Europe’s leading satellite operator, and is a prestigious recognition for channels broadcasting via Eutelsat. The objective of the competition is to highlight quality thematic television production and new concepts that capture audience attention and enrich the viewing experience.
The previous name referred to the premium neighbourhood position (13° East) where most channels broadcast from but then it has assumed the Eutelsat name in consistency with the operator’s approach to satellite renaming around the established brand and to express the inclusive character of the competition, open to channels broadcasting from all its satellites.
Since thematic channels are a major component of the broadcasting landscape, the event’s purpose is to see where the talent is, what is really new in the market and to recognize the creativity and innovation of thematic broadcasters to retain their audience.
The prize has gained more importance and credibility over the years, extending outside Europe and saw the record entry of 160 channels in 2011.
The prize-giving ceremony, held in November and called “The Night of Satellites”, gathers over 200 international broadcasting professionals.
This year’s ceremony will be held on Friday 30 November in Venice, Italy.
Categories The Eutelsat TV Awards are assigned in 8 categories, plus the Best Programme, the People’s Choice and the Innovation Award.